Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among…
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/ Law Firm Marketing
Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right solutions,…
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/ Law Practice Products & Services, Law Firm Marketing
At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's…
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/ Law Firm Marketing, Law Practice Products & Services
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI.
In this Tech Tuesday…
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/ Law Practice Products & Services, Law Firm Marketing
It is common in any organization to focus on leadership at the top and on performance at the front lines. But what happens to those in the middle? While focusing on leadership at the top is important, there is something to be…
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/ Business Organizations, Law Practice Products & Services
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing, and…
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/ Law Firm Marketing, Law Practice Products & Services
Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable…
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/ Law Practice Products & Services, Law Firm Marketing
The legal field has evolved over the years – there is really no way to dispute that. This evolution has changed the field across the board – for in house professionals, private practice attorneys and for staff. This momentum has…
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/ Business Organizations, Labor & Employment Law, Law Practice Products & Services
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
The legal profession, steeped in tradition and hierarchy, is undergoing profound generational shifts that challenge the way law firms operate internally. These shifts reveal the complexities of managing intergenerational…
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/ Law Practice Products & Services
Ten years into my career, someone asked me a pivotal question that completely reframed how I thought about work and professional development: "Where do you see yourself in five years?" I had no answer. My focus was locked on the…
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/ Law Firm Marketing, Law Practice Products & Services
