Understanding BBB Ratings: Building Trust and Mitigating Risks — Regulatory Oversight Podcast
Daily Compliance News: July 28, 2025, The Where is Grasshopper when you need him Edition
Podcast - Tips for Maintaining FTC Compliance When Using AI
Podcast - FTC to Focus on Deceptive AI Claims: Compliance Management Strategies
Compliance Needs are Alive and Well: FTC's Recent Enforcement Activity
PODCAST: Williams Mullen's Trending Now: An IP Podcast - NCAA Name, Image, Likeness (NIL) Update – Effects of House Settlement
Podcast - New Guidance on Complying with FTC Rule on Deceptive and Unfair Fees
(Podcast) The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing
(Podcast) The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
LEGAL ALERT | NAD Finds Kevin Hart’s Social Media Disclosures Insufficient in Monitoring Decisions
Podcast - Looking into the Crystal Ball: The Future of Consumer Protection Law Enforcement
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Episode 120: Tim Cecere, President of St. Francis College in Brooklyn – Marketing and Advertising
FTC Regulatory and Enforcement Shifts Under New Leadership
Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps
(Podcast) The Briefing – Creator Contract Liability When Your Platform Disappears: The TikTok Ban
The Briefing – Creator Contract Liability When Your Platform Disappears: The TikTok Ban
(Podcast) The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive)
Recent months have seen a dramatic increase in demand letters and litigation targeting websites and mobile apps. These claims often allege privacy violations stemming from the use of various technologies such as chat bots,...more
As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more
Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
The Federal Trade Commission (FTC) announced two significant enforcement actions last week – one against data broker Mobilewalla, Inc. and the other against data analytics provider Gravy Analytics, Inc. (and its subsidiary...more
PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go...more
Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more
As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more
LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more
In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in advertisements. In these cases,...more
Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more
In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more
As the world continues to move online, brands – including those of the legal variety – need to adapt to develop relationships with prominent publications, media outlets and other centers of influence with large online...more
If you are an in-house legal digital marketer or search engine optimization (SEO) manager for a law firm, you know how much work it can be managing SEO strategy for just one client. Well, at 9Sail, we manage SEO for several...more
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
According to reporting from the Verge and the Markup, several popular e-filing providers have been transmitting sensitive financial information to Meta through Meta Pixel. Meta Pixel is a free advertising analytics service...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
On August 24, 2022, California Attorney General Rob Bonta (“AG”) announced a settlement with Sephora, Inc., resolving allegations that the company violated the California Consumer Privacy Act (“CCPA”). ...more
PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a...more
A year and a half following the New York Court of Appeals’ significant 2019 decision in Matter of Wegmans Food Markets, Inc. v. Tax Appeals Tribunal of State of New York, 33 NY3d 587 (2019), New York continues to grapple with...more
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and...more