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Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

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[Case Study] Adapting to the Ad Market to Improve PPC ROI for Elder Law Firm Client

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The Challenge - Since the beginning of 2023, ad markets have been expensive for advertisers. One of our elder law firm clients was having difficulty justifying its PPC campaign as the price rise of Google Ads was slimming...more

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Internet Marketing Dos and Don’ts for Law Firms

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Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more

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Paid Advertising Strategies To Help Grow Your Law Firm

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The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even...more

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How to Measure and Boost Law Firm Marketing ROI

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You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more

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