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IMS Legal Strategies

How to Unleash the Power of Segmentation

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Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

BakerHostetler

Is a Data Clean Room the Answer to Your Privacy Woes?

BakerHostetler on

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more

Goulston & Storrs PC

Intrusion or Tool: Consumer Data’s Increasing Role in Retail

Goulston & Storrs PC on

It’s no secret that retailers have access to more information about their target consumers than ever before. This information can help retailers not only to target their broad market but also to tailor the communications they...more

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