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Ballard Spahr LLP

DAA Launches AI-Focused Review of Interest-Based Advertising Self-Regulatory Principles

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On June 4, 2025, the Digital Advertising Alliance (“DAA”), the self-regulatory body that sets and enforces privacy standards for digital advertising, announced it is launching a process to determine if it is necessary to...more

Venable LLP

Amid Pushback, the FTC Issues Anticipated Report on Data Practices of Social Media and Video Streaming Services

Venable LLP on

On September 19, 2024, the Federal Trade Commission (FTC or Commission) released a long-awaited staff report, A Look Behind the Screens: Examining the Data Practices of Social Media and Video Streaming Services (the Report),...more

Sheppard Mullin Richter & Hampton LLP

DAA Issues Warning On Device Fingerprinting

The Digital Advertising Accountability Program, which enforces privacy principles for digital advertising, issued a compliance warning to advertisers regarding device fingerprinting. This warning is worth keeping in mind,...more

BakerHostetler

AD-ttorneys@law

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IMC Releases Best Practices for Fraudspotting - Dig into the numbers, says industry watchdog - All-Star Game - Look, the Influencer Marketing Council sounds cooler than it actually is....more

Davis Wright Tremaine LLP

Stay ADvised: What's New This Week

Truth In Advertising Says “Your Super” Is Running Afoul of FDA - Another day, another supplement company violating FDA rules, at least according to a recent investigation conducted by TruthInAdvertising.org (TINA)....more

BakerHostetler

AD-ttorneys@law

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Ad Industry Gears Up for Data Privacy Ragnarök - Privacy for America adds industry voices to brewing debate - Winter Is Coming - The California Consumer Privacy Act (CCPA) of 2018 continues to create waves in the...more

BakerHostetler

AD-ttorneys@law

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NARB Sheds Light on Two-for-One Ad Rules - Famed TV marketing company must adjust claims to provide full fee disclosure - Blocks Harmful Rays! “As Seen on TV” seems like one of those ready-made slogans that are just...more

BakerHostetler

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

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Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them? If so, you need to beware that regulators and consumer protection authorities are taking action against...more

BCLP

Online Behavioral Advertising

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Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms....more

BakerHostetler

AD-ttorneys@law

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In This Issue: - ASRC Internet Ad Program Adds a Notch to Its Belt - Court Unties Gag on Dissatisfied Weight-Loss Consumers...more

BakerHostetler

Online Merchant Cited for Inadequate Interest-Based Advertising Disclosures

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Liftopia, an e-commerce platform that enables ski resorts to sell advance-purchase tickets online, was cited in a recent decision by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program...more

Wilson Sonsini Goodrich & Rosati

NAI Issues 2018 Update to Its Code of Conduct

On December 4, 2017, the Network Advertising Initiative (NAI), a self-regulatory body comprised of more than 100 digital advertising companies that collect and use consumer information for online behavioral advertising (OBA),...more

Sheppard Mullin Richter & Hampton LLP

New Compliance Warning: Interest-Based Video Ads Must Provide Notice and Choice

The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018....more

McGuireWoods LLP

Behavioral Advertising: What Companies Need to Know About Evolving Advertising Technologies

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Rapidly changing and complex technology, the rise of “Big Data” and an increasing focus on digital advertising has made advertising legal compliance an increasingly complex area for companies. In-house attorneys and their...more

BakerHostetler

Industry Watchdog Reminds Digital Advertisers of the Importance of Providing Consumers With Transparency and Choice in Latest...

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Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP) for not complying with...more

WilmerHale

Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking

WilmerHale on

Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences about digital...more

BCLP

Online Behavioral Advertising: A How-To Guide

BCLP on

Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms. ...more

Kilpatrick

Enforcement of DAA Cross Device Tracking Guidance Set to Begin in Early 2017

Kilpatrick on

In October, the Digital Advertising Alliance announced that it will commence enforcement of its guidance on cross-device tracking on February 1, 2017. Although the DAA published the guidance in November of 2015, it has...more

Morrison & Foerster LLP - Social Media

Interest-Based Advertising Disclosure Requirements Become More Clear—and Potentially More Burdensome

Recent enforcement decisions within the digital advertising industry indicate a shift in—and a clarification of—the required disclosures for companies engaged in interest-based advertising (IBA). In particular, these...more

BakerHostetler

Mobile Apps That Appeal to Children Face Increased Regulatory Scrutiny

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In September 2015, the Online Interest-based Advertising Accountability Program (Accountability Program) of the Advertising Self-regulatory Council (ASRC) began enforcing the Digital Advertising Alliance (DAA) Guidelines for...more

BakerHostetler

DAA Issues Inaugural Enforcement Action for Compliance with Mobile App Guidelines

BakerHostetler on

In a prior post we noted the Digital Advertising Alliance’s (DAA) intention, late last year, to begin enforcement of the Application of Self-Regulatory Principles to the Mobile Environment (Mobile App Guidelines), which apply...more

Carlton Fields

Online Behavioral Advertising Guidelines Go Mobile

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On September 1, the Digital Advertising Alliance (DAA) began enforcing its guidelines for online behavioral advertising regarding mobile advertising. The DAA, a notfor-profit independent body, develops industry-best practices...more

BakerHostetler

DAA Begins Enforcing Its Guidelines for Mobile Advertising This Month: What You Should Know in Order to Prepare

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Application of Self-Regulatory Principles to the Mobile Environment Effective September 1, 2015, the Digital Advertising Alliance (DAA) is now enforcing its Self-Regulatory Principles for Online Behavioral Advertising and...more

Cooley LLP

Alert: Digital Advertising Alliance Begins Enforcing Mobile Privacy Rules

Cooley LLP on

On September 1, 2015, the Digital Advertising Alliance ("DAA") began enforcing the application of its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data (the "OBA Principles", the "MSD...more

Morrison & Foerster LLP - Social Media

Digital Advertising Alliance Focuses on Mobile Ads

As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online behavioral advertising or OBA)...more

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