News & Analysis as of

Advertising European Union Consent

Goodwin

France and the new EU regulation on political advertising: the CNIL updates its doctrine ahead of the 2025 implementation

Goodwin on

Online political advertising has become central to modern electoral campaigns. However, the growing lack of transparency, particularly regarding funding, targeting, and data processing practices, raises serious concerns about...more

DLA Piper

EU: Brussels Court of Appeal Rules on IAB Europe and the TC String – Implications for GDPR Compliance

DLA Piper on

On 14 May 2025, the Brussels Court of Appeal (Market Court) delivered the long-awaited judgement in the case concerning the Transparency & Consent Framework (“TCF”) (case no. 2022/AR/292). The Court largely upheld the...more

Hogan Lovells

EU digital advertising: IAB Europe and the allocation of liabilities for the TCF

Hogan Lovells on

On May 14, 2025, the Belgian Market Court delivered a landmark ruling regarding IAB Europe’s role in the Transparency and Consent Framework (TCF). The Court confirms that TC Strings qualify as personal data and that IAB...more

BakerHostetler

DSIR Deeper Dive - The Worst Cookie Recipe

BakerHostetler on

Countless hours are being spent categorizing cookies and other tracking technologies to work with consent management platforms, part of a purpose-built industry aiming to help companies deal with the increasingly complex and...more

Venable LLP

Marketing to Children: An Excerpt from the Advertising Law Tool Kit

Venable LLP on

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate the legal risk of campaigns and promotions....more

A&O Shearman

European Commission takes preliminary view that social media platform’s ‘pay or consent’ model does not comply with the DMA

A&O Shearman on

On 1 July 2024, the European Commission (the ‘Commission’) announced its preliminary findings in an investigation of a leading social media platform, concluding that its ‘pay or consent’ advertising model implemented in the...more

BCLP

Auction of Personal Data: Clarification of the Concepts of Personal Data and Data Controller

BCLP on

On 7 March 2024, the Court of Justice of the European Union issued a ruling (C-604/22 | IAB Europe) clarifying the concepts of personal data and controller in the context of the use of a Transparency and Consent Framework...more

Orrick, Herrington & Sutcliffe LLP

The Curious Incident of the Transparency and Consent Framework: Does IAB Europe's ad-consent popup system have a future?

On 2 February 2022 the Belgian Data Protection Authority ("Belgian DPA") ruled that IAB Europe's Transparency and Consent Framework ("TCF") does not comply with the GDPR and fined IAB Europe €250,000. While the sanctions...more

WilmerHale

Belgian Data Protection Authority Rules IAB Cookie Consent Framework Violates the GDPR

WilmerHale on

Last week, the Belgian Data Protection Authority ruled that the IAB’s cookie consent framework violated the GDPR. This decision has tremendous potential implications on the ad tech industry, as both publishers and advertisers...more

Foley & Lardner LLP

GDPR User Consent? May not in EU’s $22 BILLION targeted ad website market!

Foley & Lardner LLP on

Reuters.com reported “Some major websites continue to deliver targeted advertisements to users in Europe who have not given consent for their personal information to be used, according to advertising industry sources, owners...more

Robinson+Cole Data Privacy + Security Insider

Toys Not Immune from Scrutiny Over Privacy and Security Weaknesses

In the wake of the holiday season, it seems that even toys are not immune from privacy and security pitfalls. Two “connected” toys, Genesis Toys’ My Friend Cayla and i-Que robot, have been accused of violating U.S. and...more

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