News & Analysis as of

Advertising Law Firm Partners

Legal Internet Solutions Inc.

Why Lawyers Hate Marketing — and What Marketers Can Do About It

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Passle

Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands -...

Passle on

Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia...more

Firesign | Enlightened Legal Marketing

Another Argument for Lawyer Rankings: Search Results and the AI Meritocracy

Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent of C-suite members and 52 percent of in-house counsel report them as...more

Katten Muchin Rosenman LLP

Q&A with Chris Cole - Kattison Avenue/Katten Kattwalk | Issue 2

Before law school, your academic history shows a strong interest in science, with a bachelor’s degree in biology from Yale University and a masters in marine biology from the University of Miami. Why did you decide to pursue...more

Bass, Berry & Sims PLC

Privacy Peril: What Information We Collect

Bass, Berry & Sims PLC on

In a previous Privacy Peril we told you how miscreants use informal messaging apps to spoof well-respected law firms and other businesses. This tip pointed out the security risks in using these messaging apps to conduct...more

Great Jakes Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

Great Jakes Marketing on

Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

Stange Law Firm, PC

Have you made the move to smart bidding?

Stange Law Firm, PC on

Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google....more

JD Supra Perspectives

Soup to Nuts Webinars: Strategy, Production & Follow Up

JD Supra Perspectives on

Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more

Nancy Myrland - Myrland Marketing & Social...

How Lawyers Can Stand Out Among Competitors

How are lawyers supposed to get noticed in a very busy and crowded world full of competitors and their content? As much as you wish journalists, bloggers, colleagues, and others would think of you when they are writing about...more

Stange Law Firm, PC

The law firm fallacy that advertising is impossible without deep pockets

Stange Law Firm, PC on

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have....more

Hinshaw & Culbertson LLP

The Lawyers' Lawyer Newsletter - Recent Developments in Risk Management - February 2020

Law Partnerships – Age Discrimination Against Law Firm Partners – Owners or Employees – Civil Rights Laws - Von Kaenel v. Armstrong Teasdale, LLP, 943 F. 3d 1139 (2019) - Risk Management Issue: Are law firm partners...more

Stange Law Firm, PC

Do you have protection from fraudulent clicks?

Stange Law Firm, PC on

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

Great Jakes Marketing on

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

13 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide