News & Analysis as of August 31, 2025

Deceptive Intent

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Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

IMS Legal Strategies on 8/28/2025

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different...more

Stay ADvised: Brand Protection & Advertising Law News - June 2023 - 2

Davis Wright Tremaine LLP on 6/19/2023

Blurred Lines: NAD Says Supplement Company Must Add Conspicuous Disclosures When Editorial Content Is Advertising - Once again, the National Advertising Division has examined the increasingly blurry line between...more

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Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

Stay ADvised: Brand Protection & Advertising Law News - June 2023 - 2

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