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Advertising New Legislation

Loeb & Loeb LLP

Will There Be a New York Law Requiring Disclosure of AI Use in Advertising?

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New York’s proposed Synthetic Performer Disclosure Bill (A.8887-B/S.8420-A) is positioned to become the first law in the United States requiring clear disclosures in advertisements that use AI-generated or digitally altered...more

A&O Shearman

Zooming in on AI: Tackling deepfakes around the world

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Deepfakes (also known as digital replicas) are created when sophisticated AI technology generates or alters audio-visual content to misrepresent someone or something. Often a person's voice or appearance is digitally...more

BakerHostetler

[Podcast] AD Nauseam: Checking In With the FTC

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On today’s episode of AD Nauseam, Amy Mudge and Daniel Kaufman discuss recent FTC enforcement trends, highlighting a return to traditional consumer protection cases such as fraud, earnings claims, and debt relief. They...more

McDermott Will & Schulte

Washington’s advertising services tax: Sourcing rules clear as mud

Washington’s sales tax on advertising services takes effect October 1, 2025, and comes in two forms: a tax on digital automated services and a tax on retail sales of advertising services. Both impositions apply to digital...more

Morris, Manning & Martin, LLP

New Laws Regulate How Companies Interact with Children's Data

If your business operates a website or provides online services that collect data about children, you should be aware of expanding legal requirements from U.S. states regulating how private companies interact with minors....more

Fox Rothschild LLP

Online Privacy and Minors: It’s Not Just Under 13 Anymore

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Many U.S. states have recently added provisions regarding “minors” that greatly exceed what is required under the Children’s Online Privacy Protection Act (COPPA). In short, the new laws generally apply to people under 18,...more

Troutman Pepper Locke

2025 Mid-Year Review: State AGs in a New Era

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The United States is navigating a new era of regulatory oversight and the balance of power between federal and state regulators following the 2024 election cycle. As federal agencies retreat from and/or realign their...more

Shipkevich PLLC

Attorney Fee Sharing Prohibited? California Bills Take Aim at ABS and Consumer Legal Funding

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The California Legislature is moving forward with two bills that would meaningfully reshape the boundaries of consumer legal funding and legal advertising practices in the state. Assembly Bill 931 and Senate Bill 37, while...more

Akin Gump Strauss Hauer & Feld LLP

European Commission Invites Comments on Future Digital Fairness Act

On 17 July 2025, the European Commission (EC) launched a public consultation on a future Digital Fairness Act. The consultation is open until 9 October 2025. European Union (EU) and non-EU stakeholders are invited to submit...more

Proskauer - New Media & Technology

Oregon Strengthens Geolocation Data Privacy and Children’s Personal Data Protections, Adding to Compliance for Data Brokers and...

On June 3, 2025, Oregon Governor Tina Kotek signed HB 2008 into law to amend the Oregon Consumer Privacy Act, the state’s comprehensive data privacy law. Among other items, effective January 1, 2026, the “sale” of two...more

Kelley Drye & Warren LLP

Ad Law News and Views - June 2025

In our most recent ​“Junk Fee” Legislative Roundup, we noted that the Connecticut legislature had introduced a bill that could require companies to include mandatory fees in their prices. On June 10, 2025, Connecticut’s...more

Wilson Sonsini Goodrich & Rosati

Consumer Protection in the UK: Update on Reforms Taking Effect in 2025 and 2026

Consumer protection in digital markets has become a major public concern in recent years, and the UK is the latest jurisdiction to introduce legislation aimed at enhancing protections online. The Digital Markets, Competition,...more

Hogan Lovells

Telecoms and Broadcasting Law: New regulatory burdens and regulated entities

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The recently approved Telecoms Law introduces new categories of regulated entities and imposes additional regulatory burdens on the industry. Four groups stand out among the newly regulated parties. First, digital platforms...more

Mayer Brown

States Dialing in on Mortgage Trigger Leads

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In a notable trend in state consumer financial regulation, state legislatures are increasingly seeking to regulate a variety of marketing and advertising practices, rather than limiting their regulatory focus limited to the...more

Chambliss, Bahner & Stophel, P.C.

Tennessee Foreclosure Bill to Update Advertising Requirements

On July 1, 2025, the amended Tennessee Code Annotated, § 35-5-101 took effect, bringing several important changes to the foreclosure process in Tennessee:...more

Snell & Wilmer

Impacts on Doing Business in Canada: Newly Effective Provisions of Quebec Bill 96

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Although English and French are both recognized as official languages of Canada, Quebec continues to enact laws which are directed to maintaining its unique cultural identity through the use of the Charter of the French...more

Wiley Rein LLP

Wiley Consumer Protection Download (July 1, 2025)

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New York Legislature Passes FAIR Business Practices Act. On June 18, the New York state legislature passed the Fostering Affordability and Integrity through Reasonable Business Practices Act (FAIR Business Practices Act),...more

Fenwick & West LLP

Brands May Need To Disclose The Use of AI Performers

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The New York legislature recently passed a bill, A.8887-B(Rosenthal)/S.8420-A(Gianaris), that would mandate the conspicuous disclosure of "synthetic performers" in advertisements. A synthetic performer is defined as a...more

Foley & Lardner LLP

Direct-to-Consumer Drug Ads Are Under Attack – Pharmaceutical Companies Beware

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On June 12, 2025, Senators Bernie Sanders (I-VT) and Angus King (I-ME) introduced the End Prescription Drug Ads Now Act (the Act) that would prohibit pharmaceutical companies and arguably any other entity engaged in...more

Husch Blackwell LLP

Proposed State Privacy Law Update: June 23, 2025

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Keypoint: Texas enacts two amendments to its data broker law while New York’s legislature passes a social media warning bill. Below is the twenty fourth weekly update on the status of proposed state privacy legislation in...more

Seyfarth Shaw LLP

The Week in Weed: June 2025 # 2

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Welcome back to The Week in Weed, your Friday look at what’s happening in the world of legalized marijuana. This week, a bill headed to the President’s desk may ease restrictions on cannabis research. Facebook and Instagram...more

Adams & Reese

Tennessee Toughens Law for Underage Tobacco and Vape

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A new Tennessee law means big changes for Tennessee retailers that sell tobacco and vapor products. The new law becomes effective July 1, 2025, with some parts kicking in later. If you sell cigarettes, e-cigarettes, cigars,...more

Kelley Drye & Warren LLP

Connecticut Requires Prices to Include Most Fees

In our most recent ​“Junk Fee” Legislative Roundup, we noted that the Connecticut legislature had introduced a bill that could require companies to include mandatory fees in their prices. On June 10, 2025, Connecticut’s...more

Alston & Bird

New Artificial Intelligence Laws in Effect in Utah

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Utah Governor Spencer J. Cox signed three state AI bills into law that took effect May 7, 2025. These laws require businesses to make “you’re talking to a bot” disclosures and comply with privacy requirements when using AI in...more

Bradley Arant Boult Cummings LLP

Cloud Control: Alabama’s Newest Nicotine Regulation That’s Just Too “Juicy” to Ignore

On May 14, Alabama Gov. Kay Ivey signed Alabama HB8 into law. Effective June 1, HB8 introduced sweeping changes that will reshape how nicotine products are sold, marketed, and regulated in Alabama. You heard that right,...more

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