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Dorsey & Whitney LLP

Spotlight or Lawsuit? Strategic Brand Use in Film and Media

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When The White Lotus returned to HBO for its third season, it came with the usual dose of dramatic tension, along with one unexpected intellectual property wrinkle. [WARNING – Potential Plot Spoiler Ahead!] In a particularly...more

Dorsey & Whitney LLP

FTC Report on Social Media Bots and Deceptive Advertising

Dorsey & Whitney LLP on

We have previously blogged about the rise of computer generated imagery (CGI) influencers, which are one form of social media bots currently invading the online world. Bots are automated software that perform actions using a...more

Farrell Fritz, P.C.

Phishing Risks Associated With Social Media

Farrell Fritz, P.C. on

With the ever evolving cyber threats, it is important to we understand our social media accounts and the way in which they make us vulnerable. Social media (i.e., Facebook, Instagram, WhatsApp, Snapchat…) is free to members...more

Holland & Knight LLP

Regulators and Industry Thought Leaders Discuss Issues in Social Media Advertising - Highlights from "The FTC, Native Advertising...

Holland & Knight LLP on

Holland & Knight and the Word of Mouth Marketing Association (WOMMA) on Sept. 21, 2016, held an informative, half-day seminar featuring presentations and a panel discussion of trends and forefront regulatory compliance issues...more

Ballard Spahr LLP

To (Dis)Close for Comfort–FTC Workshop Seeks Effective Consumer Disclosures

Ballard Spahr LLP on

A goal of providing effective disclosures to consumers is to allow consumers to make informed decisions. But what must be done to make disclosures effective? This was the question the Federal Trade Commission (FTC) explored...more

Pillsbury - Internet & Social Media Law Blog

Attention UGC Marketers—Are Your Permissions in Order?

Pillsbury - Internet & Social Media Law Blog on

Brand companies have come to view user-generated content as often one of the most effective and authentic ways to advertise their products or services. This is known as “user-generated content marketing.” For example, with...more

BakerHostetler

FTC Clarifies Native and Online Ad Obligations

BakerHostetler on

The FTC, in recent staff statements, has sought to clarify advertisers’ and publishers’ obligations regarding native advertising and social media promotions, particularly regarding when and how to clarify to readers that a...more

Cooley LLP

Alert: New California Privacy Law for Minors Has Taken Effect as of January 2015

Cooley LLP on

California S.B. 568, titled "Privacy Rights for California Minors in the Digital World," (the "Privacy Law") took effect January 1, 2015. The new Privacy Law includes a provision known as the "Eraser Law" that gives...more

Morrison & Foerster LLP - Social Media

What Are the Rules of the Advergame in the UK?

Morrison & Foerster LLP - Social Media on

Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an organization’s website or app, or...more

Proskauer - Advertising Law

Social Media Class Actions Buy the Farm(Ville): Ninth Circuit Dismisses Consumer Claims Against Zynga and Facebook for Sharing...

Proskauer - Advertising Law on

Farmville is a game that celebrates the digital harvest: players earn Farm Coins by diligently and systematically harvesting their virtual crops. Yet a different kind of digital harvest – the harvest of user data – was at the...more

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