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Advertising › Reputation Management › Marketing

Bennett Jones LLP

Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

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Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more

Legal Internet Solutions Inc.

Why Lawyers Hate Marketing — and What Marketers Can Do About It

Legal Internet Solutions Inc. on

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Venable LLP

Ad Law Tool Kit Show – Episode 3 – Negative Option and Continuity Marketing

Venable LLP on

Listen to Episode 3 of our new podcast, the Ad Law Tool Kit Show. In this episode, hosts Len Gordon and Shahin Rothermel discuss negative option and continuity marketing. Check out the episode....more

Buckingham, Doolittle & Burroughs, LLC

How to Verify Business Social Media

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In today’s digital age, social media has become an integral part of business marketing, customer service, and reputation management strategies. Establishing an authentic online presence is crucial, and one way to enhance...more

Dentons

They Spent Millions of Dollars and They Still Messed Up. It's Not the Mistake, it's the Recovery

Dentons on

Perception can be a powerful tool, either to motivate or to damage. In a rapidly changing social environment, failing to understand how perceptions are changing or how specific images or words affect others can have an...more

Goulston & Storrs PC

Are You Ready for the Attack? Online Brand and Reputation Protection

Goulston & Storrs PC on

It starts with an inaccurate, possibly fake, online review. Then a post appears on a consumer complaint forum. Suddenly, there is a surge of false postings about your company on social media sites. Invariably, these anonymous...more

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