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Advertising Statistical Analysis

IMS Legal Strategies

How to Unleash the Power of Segmentation

IMS Legal Strategies on

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

BakerHostetler

The Rise and Fall of Statistical Significance

BakerHostetler on

Dealing with clinical studies can be one of the more challenging aspects of being an advertising/marketing lawyer, particularly if you are one of many lawyers who took the political science/econ route to law school. ...more

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