Data Driven Compliance: The Journeys of Albemarle and ABB to Data-Driven Compliance, Part 2
One Month to a More Effective Compliance Program Through Data Analytics: Day 13 – Data Management Automation
Compliance Into The Weeds: Data Analytics, BoA and DOJ Pronouncements
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Compliance Week National 2023 - Ana Iacovetta - Data Analytics to Improve Compliance
Compliance Week National 2023 - Vince Walden on Using Data Analytics to Improve Compliance
Why Your Data is Key to Reducing Risk and Increasing Efficiency During Investigations and Litigation
Leveraging Data and Technology to Achieve Scalable Food Service
Review Analytics for a New Era
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
This Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Legally Contented Podcast
ACI Insights- Interview with Chief Compliance Officer of General Motors
LISI's Ask Me Anything | Law Firm Marketing Analytics
What Can Moneyball Teach Us About People Analytics? - Hiring to Firing Podcast
Proof in Trial: Appellate Edition: Integra Med Analytics LLC et al. v. Providence Health & Services et al.
News + Views + To Do's | Adrian Lürssen, Co-founder, VP Strategic Development, JD Supra
Kidon IP War Stories - David Cohen & Bineet Bhasin
Podcast Episode 154: Marketing Analytics Trends at Law Firms
Leading in a Lonely World Podcast: Meet Dr. Marc Williams
AI and Analytics for Corporations: Common Use Cases
Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more
Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go...more
Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more
Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more
In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more
Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already...more
Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
Date: September 14, 2023 In today’s digital age, having a strong online presence is crucial for any business, including law firms. With potential clients turning to search engines to find legal services, it’s imperative that...more
Technical SEO has a huge impact on law firm websites and their performance in search engines. If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to...more
In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more
In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in the pursuit of SEO success, many law firms make common...more
In the competitive world of online marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to your legal website. To stay ahead of the game, you need to employ effective strategies that set...more
Producing content for your law firm’s website is helpful in any form, but it has the most impact when you create content with SEO, or search engine optimization, at the forefront of your mind. Knowing the building blocks of...more
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities...more
In today’s digital age, law firms need a strong online presence to attract potential clients and stay ahead of the competition. One crucial aspect of achieving online success is implementing effective Search Engine...more