Feeling Disillusioned with AI? You’re Not Alone
From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD
Data Driven Compliance: The Journeys of Albemarle and ABB to Data-Driven Compliance, Part 2
One Month to a More Effective Compliance Program Through Data Analytics: Day 13 – Data Management Automation
Compliance Into The Weeds: Data Analytics, BoA and DOJ Pronouncements
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Compliance Week National 2023 - Ana Iacovetta - Data Analytics to Improve Compliance
Compliance Week National 2023 - Vince Walden on Using Data Analytics to Improve Compliance
Why Your Data is Key to Reducing Risk and Increasing Efficiency During Investigations and Litigation
Leveraging Data and Technology to Achieve Scalable Food Service
Review Analytics for a New Era
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
This Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Legally Contented Podcast
ACI Insights- Interview with Chief Compliance Officer of General Motors
LISI's Ask Me Anything | Law Firm Marketing Analytics
What Can Moneyball Teach Us About People Analytics? - Hiring to Firing Podcast
Proof in Trial: Appellate Edition: Integra Med Analytics LLC et al. v. Providence Health & Services et al.
News + Views + To Do's | Adrian Lürssen, Co-founder, VP Strategic Development, JD Supra
Kidon IP War Stories - David Cohen & Bineet Bhasin
Podcast Episode 154: Marketing Analytics Trends at Law Firms
Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more
These lawsuits make generalized allegations that business websites use software or tools to collect various types of device and browsing information from website visitors and that businesses then share such information with...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more
In the current digital age, having a strong online presence is essential for most businesses – including law firms. However, with stiff competition in the legal industry, it can be challenging to stand out from other firms....more
In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in the pursuit of SEO success, many law firms make common...more
HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more
In today’s digital age, law firms need a strong online presence to attract potential clients and stay ahead of the competition. One crucial aspect of achieving online success is implementing effective Search Engine...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO,...more
Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it...more
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more
Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so...more
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more
As the world continues to move online, brands – including those of the legal variety – need to adapt to develop relationships with prominent publications, media outlets and other centers of influence with large online...more
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
December 12, 2022 | Three Things LISI Livestream Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. ...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals,...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more
Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm....more