News & Analysis as of

Analytics Tracking Systems Marketing

Omnizant

Holding Your Marketing Agency Accountable

Omnizant on

Every day, we speak to attorneys who have been burned by a marketing agency that overpromised and underdelivered. Holding your marketing agency accountable starts before you sign. It begins with vetting....more

Good2bSocial

Law Firm Lead Generation: What are Qualified Leads?

Good2bSocial on

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more

Good2bSocial

How Legal Marketers Can Measure Account-Based Marketing Success

Good2bSocial on

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

9Sail

What In-House Legal Marketers Need to Know About GA4 

9Sail on

As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more

Legal Internet Solutions Inc.

G.A.4 Enhanced Measurement for Legal Marketers – Pros and Cons

Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more

5 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide