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ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm; it’s whether you’ll...more
As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
July 12, 2023 | Blog I still have a little trauma from this time of year: Budgeting Season. Despite the fact I love numbers and pouring over spreadsheets, the firm-wide marketing budget process is a beast unlike any other....more
Interact is BACK and coming to you live this October from the historic French Quarter of New Orleans! Last year’s event may have been named a finalist for Engage Media's 2022 "Best Brand Experience,” but this year, we’re...more
A CRM (Customer Relationship Management) system streamline the time-consuming tasks of client management to make communications more efficient for law firms and more meaningful for their clients. With an optimized CRM system,...more
Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more
Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest large brand...more
AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area...more
Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better...more
In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more