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ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm; it’s whether you’ll...more
Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In...more
Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more
As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more
With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more
The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more
Spoiler alert straight from Google: “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.” If your law firm’s digital...more
The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more
As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more
As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and...more
Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more
When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to...more
AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area...more
Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers...more
In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more