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Artificial Intelligence › Disclosure Requirements › False Advertising

Kilpatrick

Flying Too High? Microsoft’s Copilot Ads and the Limits of AI Marketing

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AI might be transforming the workplace, but companies touting AI-powered tools should proceed with caution. In a recent decision, the National Advertising Division (“NAD”) reviewed Microsoft’s claims about its Microsoft 365...more

Fenwick & West LLP

Brands May Need To Disclose The Use of AI Performers

Fenwick & West LLP on

The New York legislature recently passed a bill, A.8887-B(Rosenthal)/S.8420-A(Gianaris), that would mandate the conspicuous disclosure of "synthetic performers" in advertisements. A synthetic performer is defined as a...more

Kelley Drye & Warren LLP

Multiple Bites at the Apple over AI Claims

Kelley Drye & Warren LLP on

When Apple announced the iPhone 16 last year, it advertised that it would be ​“the first iPhone built for Apple Intelligence.” Apple touted several AI features and advertised that Apple Intelligence is ​“Available Now.” In...more

Foster Swift Collins & Smith

Robot Lawyers? FTC Targets AI Legal Services

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The Federal Trade Commission (FTC) is continuing its firm stance in regulating companies making unsubstantiated or exaggerated claims about their products or services employing artificial intelligence (AI)....more

Hinch Newman LLP

What Digital Marketers and Influencers Need to Know About the FTC Final Rule Banning Fake Consumer Reviews and Testimonials

Hinch Newman LLP on

As previously blogged about here, following notices of proposed rulemaking in 2022 and 2023, on August 22, 2024 the Federal Trade Commission finalized a rule that will impose monetary civil penalties false and misleading...more

Cozen O'Connor

Generative AI Healthcare Company Settles with Texas AG over Product Safety and Accuracy Concerns

Cozen O'Connor on

Texas AG Ken Paxton settled with Pieces Technologies, Inc. (Pieces)—an artificial intelligence healthcare technology company that offers generative AI products to healthcare facility staff to assist in summarizing, charting,...more

Hinch Newman LLP

FTC Announces Final Rule Banning Fake and False Consumer Reviews and Testimonials

Hinch Newman LLP on

On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting bogus consumer reviews and testimonials by prohibiting their sale or purchase. The Rule allows FTC lawyers to strengthen enforcement, seek...more

Brooks Pierce

With Election Season in Full Swing, Many States Legislate on Deepfakes in Political Ads – Broadcasters Among Those Caught in the...

Brooks Pierce on

With November’s Election Day less than five months away and an onslaught of political ads already hitting the airwaves and social media feeds, many state legislatures have enacted or are considering passing legislation...more

Foley & Lardner LLP

Top Legal Issues Facing the Manufacturing Sector in 2022

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As the global economy faces the third year of the pandemic, manufacturers are no longer focused on figuring out when things will return to “normal.” Instead, they are applying lessons learned from the past few years to become...more

Mintz - Privacy & Cybersecurity Viewpoints

Are You Talking To A Bot? – New CA Law Makes Disclosure the Best Option

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Welcome to July. While the California Consumer Protection Act (“CCPA”) is certainly one of the most important pieces of privacy legislation affecting many businesses today, we want to remind our readers of another California...more

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