News & Analysis as of

Artificial Intelligence Marketing

Passle

Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176

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As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more

Troutman Amin LLP

PRIME TIME: Wolf Destroys Window Cleaner’s Hopes of Quick TCPA Class Action Exit

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A window washing company in Chicago is caught in a TCPA class action arising out of their apparent use of prerecorded calls to contact consumers. In Bulgart v. Prime Time Window Cleaning, 2025 WL 1899536 (N.D. Ill. July 9,...more

Ropes & Gray LLP

Finding Alpha in Consumer

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As we move through 2025, the phrase “finding alpha” has become the mantra for private equity (PE) investors focused on the consumer sector. Confidence in the sector remains robust, but the narrative has shifted: it is no...more

Bennett Jones LLP

Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

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Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more

Kilpatrick

Flying Too High? Microsoft’s Copilot Ads and the Limits of AI Marketing

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AI might be transforming the workplace, but companies touting AI-powered tools should proceed with caution. In a recent decision, the National Advertising Division (“NAD”) reviewed Microsoft’s claims about its Microsoft 365...more

Furia Rubel Communications, Inc.

How to Rank in the Age of AI Search: On Record PR

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

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Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Potomac Law Group, PLLC

NIL Isn't Just For Athletes — Securing "Name, Image, and Likeness Rights" in Marketing

You need “name, image, and likeness” (NIL) rights to use an individual’s name, voice, image, or AI replica. The Internet and social media have rapidly multiplied the ways companies can promote their businesses and products,...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

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On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

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In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

IR Global

AI for Small Law Firms: Work Smarter, Cut Costs, Win More

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If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more

Integreon

Can Clients Trust Content Made by Machines?

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

American Conference Institute (ACI)

[Virtual Conference] The Legal and Regulatory Think Tank for Working with Influencers - July 16th, 9:00 am - 5:30 pm EST

Influencer marketing isn’t just a trend; it’s the new frontier of digital engagement. But with big opportunities come even bigger responsibilities (and risks). Join us for American Conference Institute and Canadian...more

Klein Moynihan Turco LLP

Let’s Be Real: AI TCPA Lawsuits Are on the Rise

Recently, an Artificial Intelligence (“AI”) Telephone Consumer Protection Act (“TCPA”) lawsuit was filed against a healthcare marketer in the United States District Court for the Northern District of Illinois. In Finley v....more

Good2bSocial

How to Optimize Your Law Firm’s Content for AI-Powered SERPs and LLMs

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Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more

Holland & Knight LLP

FTC Evaluating Deceptive Artificial Intelligence Claims

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The Federal Trade Commission (FTC) has shown a growing interest in scrutinizing deceptive claims related to artificial intelligence (AI). This interest stems from the agency's core mission to protect consumers and ensure fair...more

Society54

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

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As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

Passle

Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections - Passle's CMO...

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AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity? In today’s episode of the CMO Series Podcast, Charles Cousins is...more

Legal Internet Solutions Inc.

Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms

For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more

Carlton Fields

No Password Required: CEO of HACKERverse.ai, Disruptor of Cybersecurity Sales and Most Other Things

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On this episode, we sit down with Mariana Padilla, CEO and co-founder of HACKERverse.ai — an AI-driven platform transforming how cybersecurity solutions are tested and purchased. From her early days in education and...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts - Passle CMO Series Podcast RE-RELEASE:

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In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Passle

CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team

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AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this episode of the CMO Series Podcast re-release series, Tracey Whyte, Director of...more

Poston Communications

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

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Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

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