News & Analysis as of

Artificial Intelligence Marketing

Good2bSocial

AI vs. Human Creativity: Striking the Perfect Balance in Legal Content Creation

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​Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when...more

Ropes & Gray LLP

Greenwashing Legislation Trends: Key Takeaways for Businesses

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On Wednesday, August 27, Ropes & Gray Litigation & Enforcement partner Alexander Simkin and associate Eileen Falk joined Sami Grover, Sustainability Communications Director at thinkPARALLAX, to discuss the intersection...more

Hudson Cook, LLP

FTC Issues Final Order Against AI Developer Over False Accuracy Claims in AI Content Detection

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On August 21, 2025, the Federal Trade Commission (FTC) issued a final Decision and Order against an artificial intelligence (AI) developer (the "Company"), concluding an enforcement action first announced in April 2025....more

The Modern Firm

Strategies to Optimize Content for AI

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We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more

American Conference Institute (ACI)

[Event] West Coast Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products - October 8th - 9th, Santa...

ACI’s 3rd Annual West Coast Legal, Regulatory and Compliance Forum on Cosmetics & Personal Care Product is the must-attend event for cosmetics and personal care professionals looking to navigate the toughest legal,...more

Passle

Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177

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AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more

Integreon

What is Your Why? ...and Why It Matters.

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Hello again! Welcome back to Scaling Greatness, a monthly newsletter from Integreon, focused on amplifying business excellence and innovation....more

9Sail

What Law Firm Marketers Need to Know About Google’s June 2025 Core Algorithm Update

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Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In...more

Omnizant

How to Use AI for Website Content and Still Appear Human

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There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a...more

Klein Moynihan Turco LLP

New York Enacts First-Of-Its-Kind Dynamic Pricing Law

On May 9, 2025 New York Governor Kathy Hochul signed the Algorithmic Pricing Disclosure Act (the “Act”) into law. This is the first time that a state jurisdiction has mandated use of certain disclosures if consumer data has...more

Nancy Myrland - Myrland Marketing & Social...

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

Troutman Pepper Locke

2025 Mid-Year Review: State AGs in a New Era

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The United States is navigating a new era of regulatory oversight and the balance of power between federal and state regulators following the 2024 election cycle. As federal agencies retreat from and/or realign their...more

Passle

Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176

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As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more

Troutman Amin LLP

PRIME TIME: Wolf Destroys Window Cleaner’s Hopes of Quick TCPA Class Action Exit

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A window washing company in Chicago is caught in a TCPA class action arising out of their apparent use of prerecorded calls to contact consumers. In Bulgart v. Prime Time Window Cleaning, 2025 WL 1899536 (N.D. Ill. July 9,...more

Ropes & Gray LLP

Finding Alpha in Consumer

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As we move through 2025, the phrase “finding alpha” has become the mantra for private equity (PE) investors focused on the consumer sector. Confidence in the sector remains robust, but the narrative has shifted: it is no...more

Bennett Jones LLP

Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

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Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more

Kilpatrick

Flying Too High? Microsoft’s Copilot Ads and the Limits of AI Marketing

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AI might be transforming the workplace, but companies touting AI-powered tools should proceed with caution. In a recent decision, the National Advertising Division (“NAD”) reviewed Microsoft’s claims about its Microsoft 365...more

Furia Rubel Communications, Inc.

How to Rank in the Age of AI Search: On Record PR

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

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Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Potomac Law Group, PLLC

NIL Isn't Just For Athletes — Securing "Name, Image, and Likeness Rights" in Marketing

You need “name, image, and likeness” (NIL) rights to use an individual’s name, voice, image, or AI replica. The Internet and social media have rapidly multiplied the ways companies can promote their businesses and products,...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

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On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Hutchison PLLC

The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

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In this episode of the Founder Shares podcast, host Trevor Schmidt sits down with Runbin Dong, founder and CEO of Scale Social AI. Runbin shares his unique journey from corporate tech to small business owner, inspired by his...more

IR Global

AI for Small Law Firms: Work Smarter, Cut Costs, Win More

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If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more

Integreon

Can Clients Trust Content Made by Machines?

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

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