News & Analysis as of

Artificial Intelligence Marketing General Data Protection Regulation (GDPR)

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

9Sail on

Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

BakerHostetler

Use of AI in Marketing and Digital Media - 2025 Playbook

BakerHostetler on

Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they will face in the coming year, and strategizing about how we can help....more

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