News & Analysis as of

Artificial Intelligence Search Engines

9Sail

AI Search Visibility: The Tools Law Firms Need for 2025 and Beyond

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ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm; it’s whether you’ll...more

HaystackID

Google’s Antitrust Verdict: The Crystal Ball Moment That May Reshape Big Tech’s Future

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In a courtroom where judicial precision meets technological disruption, U.S. District Court Judge Amit Mehta faced what he candidly described as gazing “into a crystal ball” to craft remedies for one of the most consequential...more

Hughes Hubbard & Reed LLP

Court Issues Remedies Ruling in United States v. Google Search Case

A significant milestone was reached this week in the Justice Department’s antitrust litigation against Google regarding its internet search business. U.S. District Judge Amit P. Mehta issued a 230-page ruling on remedies...more

Foley Hoag LLP - State AG Insights

Bipartisan Effort By State AGs Pushes Tech Companies to Take Action Against Deepfake Imagery

Key Takeaways - Massachusetts AG Andrea Campbell co-led a group of 47 state AGs in calling on technology companies to increase efforts to combat generative AI “deepfake” images, including deepfake pornography....more

Cozen O'Connor

Bipartisan AGs Urge Tech Platforms to Take Action Against Nonconsensual Deepfake Imagery

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Massachusetts AG Andrea Joy Campbell co-led a bipartisan coalition of 47 AGs in urging major search engines and payment platforms to take stronger action against the spread of nonconsensual, computer-generated intimate...more

The Modern Firm

Strategies to Optimize Content for AI

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We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more

WilmerHale

AI and the EU Digital Markets Act

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The European Union’s Digital Markets Act’s (DMA) stated aim is to complement European Union competition rules to ensure contestable and fair markets in the digital sector by imposing specific obligations on “gatekeepers”. ...more

9Sail

What Law Firm Marketers Need to Know About Google’s June 2025 Core Algorithm Update

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Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In...more

Robins Kaplan LLP

Revolutionizing Med Neg Cases with AI

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The rapid evolution of technology is revolutionizing the legal practice. For plaintiff attorneys handling medical negligence cases, incorporating advanced tools—especially artificial intelligence—brings both challenges and...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

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Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Ropes & Gray LLP

A Tale of Three Cases: How Fair Use Is Playing Out in AI Copyright Lawsuits

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In two recent Northern District of California decisions, AI companies prevailed on a fair use defense after being accused of infringing copyrights in works used to train AI models. The decisions, on their face, seem to...more

JD Supra Perspectives

Beyond the Capital: Why Private Equity Needs GEO and Digital PR to Win Investor Attention

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Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more

9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

9Sail

What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

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The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United States claimed to have...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

Foster Garvey PC

AI, Junk Fees, and Expedia’s Earnings: Key Highlights from the Week in Online Travel

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Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending May 9, 2025, is below. What started initially as a relatively slow week in online travel picked up as the week progressed. Earnings releases...more

Good2bSocial

5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

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Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Good2bSocial

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Foster Garvey PC

Online Travel Update: TripAdvisor's AI Partnership & Corporate Travel Merger Developments

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Good Sunday morning from Seattle . . . Our Online Travel Update for the week ending Friday, January 17, 2025, is below. Other than Perplexity’s newly announced partnership with TripAdvisor (readers, please read the story...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

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A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

McDonnell Boehnen Hulbert & Berghoff LLP

AI News Roundup – AI in the year 2024, OpenAI for-profit restructuring, AI-generated social media accounts, and more

To help you stay on top of the latest news, our AI practice group has compiled a roundup of the developments we are following....more

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Good2bSocial

How to Stand Out in Google’s AI Overviews with EEAT for Law Firms

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As a digital marketer focused on helping law firms thrive online, I’ve seen Google’s search landscape evolve time and again. But the recent rise of AI-generated search overviews (AIO) is a major shift that’s redefining how...more

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