How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more
The Challenge - Since the beginning of 2023, ad markets have been expensive for advertisers. One of our elder law firm clients was having difficulty justifying its PPC campaign as the price rise of Google Ads was slimming...more
December 12, 2022 | Three Things LISI Livestream Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. ...more
Awards announcements seem to saturate attorney marketing. Although publicizing an award can be a great opportunity to advertise yourself and your firm, it should be done with care and purpose. Keep reading for five things to...more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
An Illinois federal judge dismissed a proposed class action of lawyers whose business information was published by the online attorney database Avvo without their permission. The lead plaintiff, a Chicago-based personal...more