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Audits Marketing

Good2bSocial

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

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Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

Good2bSocial

Year-Round SEO Strategies Every Law Firm Should Follow

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SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more

Walkers

Tokenisation Series - How to Guide - Getting regulatory approval to issue RWA tokens from Jersey

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It is possible to issue RWA tokens using a Jersey company to act as the issuer. The Jersey regulator has published a guidance note on the tokenisation of RWAs. This guidance note sets out the applicable requirements and...more

Harris Beach Murtha PLLC

Tips for Proactively Avoiding Penalties for AI-Related Marketing Claims

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The Federal Trade Commission has taken an important step in the regulation of marketing claims relating to artificial intelligence with the launch of “Operation AI Comply.” This operation marks a significant shift in the...more

Firesign | Enlightened Legal Marketing

Five Signs You Need a Law Firm Marketing Audit

It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey. But despite this inherent risk, many law firms take a...more

Goodwin

15 Questions Fintechs Should Ask Potential Bank Partners in Due Diligence

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Out of recent banking agency focus on fintech-bank partnership arrangements, we’ve had a number of fintech clients inquire about the questions they should ask potential bank partners in due diligence. This Fintech Flash...more

9Sail

How to Improve Your Law Firm Website’s Load Speed for Better Technical SEO

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In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site’s load speed is essential for better technical SEO. Slow-loading law firm...more

Good2bSocial

How to Find Legal Directories for Off-Page SEO

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Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more

Akin Gump Strauss Hauer & Feld LLP

SEC Releases Risk Alert on EXAMS Process

Investment Advisers: Assessing Risks, Scoping Examinations, and Requesting Documents* I. Introduction - The SEC-registered investment adviser (“adviser”) population is large and diverse, ranging from global asset managers...more

Good2bSocial

How to Use Internal Linking to Boost Page Authority

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High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it...more

Good2bSocial

15 Reasons Your Law Firm’s Digital Marketing Strategy Isn’t Working (And How to Fix It)

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Law firms rely heavily on digital marketing to fuel their growth. That doesn’t mean that their plans are always successful, though. Sometimes, despite the most thoughtful planning and diligent execution, your law firm...more

Good2bSocial

How to Check Your Technical SEO and Steps You Can do to Improve It

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Technical SEO has a huge impact on law firm websites and their performance in search engines. If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to...more

Legal Internet Solutions Inc.

Five Ways to Refresh Your Website This Spring

Spring cleaning typically entails cleaning out the shed, tackling all those boxes in the attic, decluttering the house, or sprucing up the garden. What usually doesn’t come to mind is cleaning up one of the most important...more

Good2bSocial

Why Great UX is Important for Law Firm Website Design - June 2023

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With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site....more

9Sail

Maximizing Your Online Presence: A Law Firm SEO Audit Guide

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In today’s digital age, law firms need a strong online presence to attract potential clients and stay ahead of the competition. One crucial aspect of achieving online success is implementing effective Search Engine...more

Good2bSocial

Improve SEO & Conversions With A Website Audit

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In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more

Good2bSocial

Using ChatGPT for Keyword Research

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ChatGPT is a powerful research tool that can speed up many processes. Many digital marketers are using the platform in creative ways to make their jobs easier. Keyword research is one such area. While ChatGPT shouldn’t...more

Good2bSocial

Internet Marketing Dos and Don’ts for Law Firms

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Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more

Society of Corporate Compliance and Ethics...

CEP Magazine - February 2023. Compliance hotline cases: A risk-based approach

Compliance professionals regularly face various work-related challenges, yet the one shared most by everyone is timely access to accurate information. Such timely access is the key to compliance effectiveness mitigating the...more

Adams & Reese

Wave of Class Actions Targeting Businesses Marketing to Florida

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Wave of Class Actions Targeting Businesses Marketing to Florida Is your business at risk? With the 2022 surge of telemarketing class actions, businesses need to be increasingly concerned about their practices and...more

Hanzo

6 Compliance Challenges for Corporate Marketing Teams

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The days of managing website archives with printouts or screenshots are long gone since modern sites contain thousands of complex pages for a single enterprise. However, even with such a large data burden, regulatory...more

Good2bSocial

How Law Firms Can Use LinkedIn’s New Audience Insights Feature

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LinkedIn is constantly improving, and they recently introduced a feature that many legal marketers will find valuable. While it’s been in a beta phase, the full rollout of this new functionality is currently underway. The new...more

Legal Internet Solutions Inc.

What is an Outsourced C.M.O. And Why Your Law Firm Doesn’t Need One

It’s no secret that marketing is a critical component of any successful business. (Can I get an “AMEN”!?) And the most successful marketing leaders are empowered to make great things happen at their firms. Some law firms...more

Good2bSocial

PPC Marketing for Lawyers: 30 Tools to Improve Your Campaigns

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PPC is a complex area of digital marketing. Legal marketers often wonder which resources can help them to navigate an ever-evolving PPC landscape. Here we break down some of our favorite tools to help with PPC marketing for...more

Good2bSocial

SEO for Lawyers: Your Top 15 SEO Questions, Answered

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SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 15 SEO-related questions along...more

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