CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team
The lesson 2,886 newspapers can teach law firms about thought leadership
ESI Sales 101: Talking About Your Numbers on an Interview
Planning for the Future of Digital Marketing in 2021, with Leslie Richards, CIO of Furia Rubel Communications: On Record PR
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more
As Head of Product Marketing – Legal Operations and a Mitratech veteran, Steven O’Donnell has seen his share of Interact user conferences. Each one has its own unique character, and 2019 was no exception. ...more
The single greatest failing of law firm partner compensation plans is the lack of transparency. Transparency means that the partners proactively and explicitly know which behaviors to pursue and the compensation available to...more
If your legal department outsources any work to outside counsel firms, then legal spend management is an absolute must-have to control costs, manage firm selection and engagement, and understand the true value being delivered...more
What made matter management so important, so broadly, so quickly? Faced with the challenge of managing thousands of new legal matters every year, from both internal and external sources, corporate legal teams recognized that...more
Have you ever noticed how our view of what can be done is so often limited by our knowledge of what has been done? Flipping through the channels in my hotel room last night I stopped on American Ninja Warrior All Stars....more
“No matter what type of digital transformation an enterprise aspires to, it ought to have its vision focused squarely on the benefits technology delivers,” Kelli Negro states over on the ThinkSmart blog. “But how quickly it...more
“Data-driven decision making” is easier said than done. It takes a combination of strategic planning and robust technology to transform the vast amounts of raw data at our disposal into information, and transform that...more
In past years, legal departments were viewed as a cost center — the cost of doing business. In turn, legal departments had large budgets to spend on outside counsel, who were tasked with protecting the company. In that way,...more