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Behavioral Advertising Consumer Privacy Rights Advertising

BCLP

Cookies in the Cross-Hairs: Enforcement Continues

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In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action - Are Cookies Banners Crumbling? – we raised the alarm for...more

Sheppard Mullin Richter & Hampton LLP

DAA Issues Warning On Device Fingerprinting

The Digital Advertising Accountability Program, which enforces privacy principles for digital advertising, issued a compliance warning to advertisers regarding device fingerprinting. This warning is worth keeping in mind,...more

BCLP

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

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When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

BCLP

Does the IAB guarantee that its “Do Not Sell” framework complies with the CCPA?

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No. The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing; its members include both media companies and advertising technology companies. ...more

BCLP

What is the IAB’s CCPA Compliance Framework for “Do not sell my personal information?”

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The Interactive Advertising Bureau (“IAB”) is a trade association comprised of companies that participate in digital marketing including media companies and advertising technology companies. In October of 2019, the IAB...more

Bradley Arant Boult Cummings LLP

CCPA - Adtech Update - Cybersecurity and Privacy Alert

Have you recently received an update from Google or another adtech provider on their CCPA position? Some industry players are rolling out their approaches, and any business that uses website widgets needs to take note...more

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