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Behavioral Advertising Cookie Banners Websites

BCLP

Cookies in the Cross-Hairs: Enforcement Continues

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In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action - Are Cookies Banners Crumbling? – we raised the alarm for...more

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What percentage of websites deploy a “deemed consent” cookie banner?

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11.6%  The term “cookie banner” refers to a banner or splash page deployed on a website to inform visitors that the website uses cookies.  Most cookie banners fall within three categories...more

BCLP

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

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When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

BCLP

How many third party behavioral advertising cookies deploy on most websites?

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In order to help companies understand and benchmark industry practice, BCLP analyzed a random sample of the homepages of the Fortune 500 to better understand their use of cookies, cookie notices, and cookie banners. As of...more

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