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Behavioral Advertising Cookies California Consumer Privacy Act (CCPA)

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Cookies in the Cross-Hairs: Enforcement Continues

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In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action - Are Cookies Banners Crumbling? – we raised the alarm for...more

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Do retailers that use third party behavioral advertising cookies deploy cookie notices?

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Three quarters of retailers that deploy a significant number of third party behavioral advertising cookies on their websites do not utilize a cookie notice. The 25% of retailers that do deploy a cookie notice are split in...more

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Do most retailers take the position that the use of third party behavioral advertising cookies is, or is not, the “sale” of...

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Retailers are divided about whether the use of third party behavioral advertising cookies do, or do not, constitute the sale of personal information. One in four retailers (28%) utilize behavioral advertising cookies and take...more

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Do most retailers use third party behavioral advertising cookies?

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Yes. As the following chart indicates, there is a wide disparity between the quantity of third party behavioral advertising cookies used by retailers...more

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Do pharmaceutical companies that use third party behavioral advertising cookies deploy cookie notices?

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Approximately 69% of pharmaceutical companies that deploy a significant number of third party behavioral advertising cookies on their websites do not utilize a cookie notice. The 31% of pharmaceutical companies that do deploy...more

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Do most pharmaceutical companies use third party behavioral advertising cookies?

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Yes. As the following chart indicates there is a wide disparity between the quantity of third party behavioral advertising cookies used by pharmaceutical companies within the Fortune 500...more

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Do banks and financial service companies that use third party behavioral advertising cookies deploy cookie notices?

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Approximately 78% of banks and financial institutions that deploy a significant number of third party behavioral advertising cookies on their websites do not utilize a cookie notice. The 22% of banks and financial...more

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Do most banks and financial service companies use third party behavioral advertising cookies?

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Yes. As the following chart indicates there is a wide disparity between the quantity of third party behavioral advertising cookies used by banks and financial service companies within the Fortune 500...more

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What industries have the most variability when using advertising cookies?

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Many companies participate in behavioral advertising networks.  In order to participate in a network, a company places code on its website that permits a third party (the behavioral advertising network) to either (1) place...more

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What industry utilizes the most advertising cookies?

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Many companies participate in behavioral advertising networks.  In order to participate in a network, a company places code on its website that permits a third party (the behavioral advertising network) to either (1) place...more

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What percentage of websites deploy a “deemed consent” cookie banner?

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11.6%  The term “cookie banner” refers to a banner or splash page deployed on a website to inform visitors that the website uses cookies.  Most cookie banners fall within three categories...more

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CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

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When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

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Survey of Bank and Financial Service Companies' Privacy Practices

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To help identify trends in privacy representations, BCLP reviewed the websites and privacy notices of Fortune 500 companies identified as primarily engaged in the banking and financial service sectors. The following...more

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How many third party behavioral advertising cookies deploy on most websites?

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In order to help companies understand and benchmark industry practice, BCLP analyzed a random sample of the homepages of the Fortune 500 to better understand their use of cookies, cookie notices, and cookie banners. As of...more

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CCPA Privacy FAQs: Does the CCPA require that a company obtain consent from a website user before placing cookies on their...

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No. The CCPA does not expressly require that a company obtain consent from a website user before placing cookies on their browser...more

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CCPA Privacy FAQs: If I post a “do not sell my personal information” link on my website, and opt out those consumers that select...

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Arguably no. While the definition of “sale” under the CCPA contains an exception for situations in which information is shared with a service provider, that exception may not apply to the extent that a behavioral...more

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CCPA Privacy FAQs: What is the difference between a “first party cookie” and a “third party cookie ”?

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Generally speaking, cookies simply are data files saved to a user’s computer.  Certain cookies may qualify as “personal information” under the CCPA, since the CCPA defines “unique personal identifiers,”  to include “cookies”...more

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