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Behavioral Advertising Websites Cookies

BCLP

Cookies in the Cross-Hairs: Enforcement Continues

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In April of this year, the California Privacy Protection Agency imposed a $632,500.00 monetary penalty on American Honda Motor Co. In our discussion of that action - Are Cookies Banners Crumbling? – we raised the alarm for...more

Womble Bond Dickinson

[Hybrid Event] Risk-Based Strategies for Using Online Tracking and Personalized Digital Advertising Amid Complaints, Demand...

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California was the first US state with a comprehensive privacy law the California Consumer Privacy Act (“CCPA”), 4 more states followed with omnibus privacy laws effective this year and state legislatures passed 8 more this...more

BCLP

Do most banks and financial service companies use third party behavioral advertising cookies?

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Yes. As the following chart indicates there is a wide disparity between the quantity of third party behavioral advertising cookies used by banks and financial service companies within the Fortune 500...more

BCLP

What industry utilizes the most advertising cookies?

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Many companies participate in behavioral advertising networks.  In order to participate in a network, a company places code on its website that permits a third party (the behavioral advertising network) to either (1) place...more

BCLP

What percentage of websites deploy a “deemed consent” cookie banner?

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11.6%  The term “cookie banner” refers to a banner or splash page deployed on a website to inform visitors that the website uses cookies.  Most cookie banners fall within three categories...more

BCLP

CCPA 2020: Answers to the Most Frequently Asked Questions Concerning Cookies and AdTech

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When the CCPA was enacted last year, BCLP published a Practical Guide to help companies reduce the requirements of the Act into practice. Following publication of the Guide, we wrote a series of articles that addressed...more

BCLP

What percentage of United States retailers configure their cookie notice to respond differently to visitors with European IP...

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5% There are two situations in which the GDPR purports to apply extraterritorially to companies that have no contact to the European Union. The first situation, described in Article 3(2)(a) of the GDPR, occurs when a...more

BCLP

How many third party behavioral advertising cookies deploy on most websites?

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In order to help companies understand and benchmark industry practice, BCLP analyzed a random sample of the homepages of the Fortune 500 to better understand their use of cookies, cookie notices, and cookie banners. As of...more

BCLP

CCPA Privacy FAQs: Does the CCPA require that a company obtain consent from a website user before placing cookies on their...

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No. The CCPA does not expressly require that a company obtain consent from a website user before placing cookies on their browser...more

BCLP

GDPR Privacy FAQs: Do European privacy laws require that a company obtain opt-in consent from a website user before placing third...

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Yes. European data privacy law distinguishes between session cookies that, for example, allow a website to function properly, and behavioural advertising cookies that are unnecessary for the functioning of the website. ...more

BCLP

CCPA Privacy FAQs: If I post a “do not sell my personal information” link on my website, and opt out those consumers that select...

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Arguably no. While the definition of “sale” under the CCPA contains an exception for situations in which information is shared with a service provider, that exception may not apply to the extent that a behavioral...more

BCLP

CCPA Privacy FAQs: What is the difference between a “first party cookie” and a “third party cookie ”?

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Generally speaking, cookies simply are data files saved to a user’s computer.  Certain cookies may qualify as “personal information” under the CCPA, since the CCPA defines “unique personal identifiers,”  to include “cookies”...more

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