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Best Practices Corporate Branding

Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Legal Internet Solutions Inc.

9 Steps to Developing a Comprehensive Digital Marketing Strategy

Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - January 2020: Grab Some Limes? What to do When Your Brand Goes Viral - and Not in a Good Way

Over the past weeks, the world has been carefully monitoring news about a new strain of “coronavirus” respiratory infection, which has sickened thousands, caused dozens of deaths, and resulted in a virtual shut-down of...more

Thomas Fox - Compliance Evangelist

Skills for the Compliance Professional in the 2020s

Today, I want to focus on what the compliance practitioner should do to move themselves forward professionally in 2020 and beyond. I drew inspiration from the Financial Times (FT) piece, entitled “Work in the 2020s: 5...more

Smart & Biggar

Nice Classification with a trap – Canada introduces “class top-up” fees with no back door

Smart & Biggar on

With the long awaited changes to the Canadian Trademarks Act and Regulations just around the corner, brand owners should be excited about Canada’s alignment with international trademark standards and the new opportunities...more

Smart & Biggar

SAVE MONEY: Renew all Canadian trademark registrations now

Smart & Biggar on

In this two-part series, we will discuss important strategies to consider before Canadian trademark law changes on June 17, 2019, including tips that could save you and your clients time and money, now and in the future....more

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