She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Legally Contented podcast
Blogging made him both the Pope and the Tom Hanks of D&O insurance - Legally Contented Podcast
This Am Law 150 partner's niche blog helped him build a seven-figure book of business - Legally Contented Podcast
On Her Shoulders Podcast Season 2, Episode 5: Life with Intentional Adventures (w/ Brenda McDearmon)
What it takes to be a corporate COO, mother, blogger, and leader with Sigalle Barness of Lawline: On Record PR
Stealth Lawyer: Zach Abramowitz, 'Blogcaster'
Survey: Firms With Blogs Grow Revenue Faster
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more
Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more
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Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site like Saul Goodman’s. Many...more
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more
As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Success is not accidental. Short-term habits lead to long-term success, whether you’re running a law firm or running a marathon. But if you’ve ever set a New Year’s Resolution, you’ll know that establishing a habit is easier...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
In today’s digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm’s website serves as its online face, the first point of contact for potential clients seeking...more
Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more
High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it...more
Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post,...more
When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more
When it comes to law firm SEO, there is an abundance of steps to take to get started. We’ll walk through some of the most important steps to consider when creating your own SEO plan. Read on to learn more about the unbeatable...more
In the modern world, it’s virtually impossible to run a successful business without a strong online footprint. Whether or not you like to think of it as one, your law firm is a business, and it’s vital to its success to...more
There’s a good chance that your law firm was producing content for its website years before your marketing managers thought to incorporate SEO elements or other legal content marketing strategies. This is to be expected – the...more
By now, I’m sure you’ve heard all about the various benefits that come from creating content for your law firm’s website. Your law firm’s content can increase your online presence through SEO, or search engine optimization,...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you....more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources. When I say bingeable content, I know the first thing you think...more