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Brand › Best Practices › Risk Management

Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Perkins Coie

Sustainability Advertising: Key Takeaways

Perkins Coie on

Consumers and brands are well aware of the benefits of environmentally friendly products. A recent report found that nearly 89% of brands implementing sustainability initiatives see an improvement in brand reputation....more

Perkins Coie

Sustainability in Advertising Law

Perkins Coie on

Brands continue to build their sustainability and environmental marketing programs in response to consumer demand. A recent report found that nearly eight out of ten consumers are making sustainability-based purchase choices....more

Thomas Fox - Compliance Evangelist

Skills for the Compliance Professional in the 2020s

Thomas Fox - Compliance Evangelist on

Today, I want to focus on what the compliance practitioner should do to move themselves forward professionally in 2020 and beyond. I drew inspiration from the Financial Times (FT) piece, entitled “Work in the 2020s: 5...more

K&L Gates LLP

Digital Crisis PR: 5 Communication Tips to Counteract a Digital Crisis

K&L Gates LLP on

A digital crisis can happen to any company. What can make or break you is how you communicate, both internally and externally. In this episode, Elisa D’Amico and Desiree Moore give 5 communication tips to counteract a digital...more

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