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Davidoff Hutcher & Citron LLP

My Fashion (Legal) Odyssey: Part 5 Why Fashion Brands and Companies Succeed and Why They Fail

Davidoff Hutcher & Citron LLP on

Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my unsuccessful efforts to convince the Sergio Valente jeans company to reach out to the then...more

Shumaker, Loop & Kendrick, LLP

Client Alert: Is Your Business Franchisable? An Alternative Method for Business Enterprise Growth

Shumaker, Loop & Kendrick, LLP on

When business owners contemplate expan­sion and growth of their business enterprise and brand, they must first make a fundamental decision on strategy and method of expansion. Should they (a) expand on their own, utilizing...more

Bowditch & Dewey

Worcester Business Journal Publishes "10 Things I Know About Opening a Brewery"

Bowditch & Dewey on

10) Choose your name and logo carefully. The end goal is to be able to trademark your identity. In order to do that, you have to be distinguishable from others. Do your research and be creative. 9) Size. Be Goldilocks. Like...more

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