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Copo Strategies + Law Firm Editorial Service

Want to use a positioning cheat code? Try "early bird" thought leadership.

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more

International Lawyers Network

Your Professional Identity: Personal Branding in the Legal Industry

International Lawyers Network on

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Firesign | Enlightened Legal Marketing

Present, Past and Future: A Simple Model for Your Personal and Firm Brands

Firesign | Enlightened Legal Marketing on

While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more

Goulston & Storrs PC

Stay in the Know: Recent Developments in Trademark Law

Goulston & Storrs PC on

Retailers generally appreciate that their brands are among their most valuable assets. But it can be challenging for them to know how current trademark law will affect their selection, registration, and enforcement of those...more

Lewitt Hackman

Half Baked: The Brave New World of Branding Weed

Lewitt Hackman on

In last week’s election, California voters passed Prop 64, which means recreational marijuana can be sold and used by persons over 21 within the state. But don’t get excited about the gold rush just yet. Recreational...more

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