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Brand › Business Ownership

Roetzel & Andress

Trademark First: The Gateway to Amazon Brand Registry

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Amazon is the biggest third-party online marketplace in the United States and a go-to platform for numerous businesses. However, to get the most out of selling on Amazon, it is essential to join the Amazon Brand Registry....more

Integreon

Why Outsourcing Creative Services Makes Sense: A Strategic Approach to Accelerate Global Sales

Integreon on

Strategic sales teams know that speed and consistency aren’t just nice to have – they are essential. But when creative resources are stretched thin or siloed in marketing, sales enablement efforts can stall. The result?...more

Davidoff Hutcher & Citron LLP

My Fashion (Legal) Odyssey: Part 5 Why Fashion Brands and Companies Succeed and Why They Fail

Davidoff Hutcher & Citron LLP on

Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my unsuccessful efforts to convince the Sergio Valente jeans company to reach out to the then...more

Davis Wright Tremaine LLP

Project W: The Emerging Food Brands Lab Returns to Support Women Founders in the Food + Beverage Space

Davis Wright Tremaine LLP on

The food and beverage industry is known for being dynamic, innovative, and ready to embrace emerging companies of all shapes and sizes. We are thrilled to announce the return of our signature program for women founders in the...more

Poyner Spruill LLP

Changes in North Carolina's Assumed Name Requirements

Poyner Spruill LLP on

It has long been a requirement that a business operating in North Carolina under an assumed name file a certificate with the register of deeds identifying the actual name of the business owner. This information only filing...more

Shumaker, Loop & Kendrick, LLP

Client Alert: Is Your Business Franchisable? An Alternative Method for Business Enterprise Growth

Shumaker, Loop & Kendrick, LLP on

When business owners contemplate expan­sion and growth of their business enterprise and brand, they must first make a fundamental decision on strategy and method of expansion. Should they (a) expand on their own, utilizing...more

Fenwick & West LLP

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

Bowditch & Dewey

Worcester Business Journal Publishes "10 Things I Know About Opening a Brewery"

Bowditch & Dewey on

10) Choose your name and logo carefully. The end goal is to be able to trademark your identity. In order to do that, you have to be distinguishable from others. Do your research and be creative. 9) Size. Be Goldilocks. Like...more

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