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Brand › Data Management › Machine Learning

IMS Legal Strategies

How to Unleash the Power of Segmentation

IMS Legal Strategies on

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

Amundsen Davis LLC

Guidelines to Using Generative AI as a Branding Tool for Your Business

Amundsen Davis LLC on

Creating new business and product names, designs, and logos is a daunting task to those looking to launch develop their brands. In addition to wanting something memorable and appealing, trademark attorneys recommend avoiding...more

Cornerstone Research

A Machine Learning–Based Analysis of Alleged Marketing Misrepresentations

Cornerstone Research on

To illustrate the value of machine learning, consider the following fictional case. Client Foods Inc. (CFI) manufactures products sold in grocery stores. Plaintiffs allege that CFI marketed its products containing numerous...more

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