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Offit Kurman

Future-Proofing Your Brand During Expansion

Offit Kurman on

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Clark Hill PLC

Understanding Licensing Arrangements in the Consumer Goods Industry

Clark Hill PLC on

Because the consumer goods industry thrives on brand recognition, many businesses seek to expand their market presence and leverage their established intellectual property through licensing. This typically occurs through...more

Lewitt Hackman

Accidental Franchise = Potential Lawsuits, Fines + Other Penalties

Lewitt Hackman on

Business owners looking to expand may leave themselves vulnerable to several obvious losses, including those related to finance, brand identity, and customer loyalty. Resources, including exemplary human resources, are...more

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