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Brand › Machine Learning › Marketing

IMS Legal Strategies

How to Unleash the Power of Segmentation

IMS Legal Strategies on

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

Fenwick & West LLP

Protecting Brands in the Age of AI

Fenwick & West LLP on

The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By harnessing AI’s potential, businesses can accelerate the branding process by...more

Cornerstone Research

A Machine Learning–Based Analysis of Alleged Marketing Misrepresentations

Cornerstone Research on

To illustrate the value of machine learning, consider the following fictional case. Client Foods Inc. (CFI) manufactures products sold in grocery stores. Plaintiffs allege that CFI marketed its products containing numerous...more

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