News & Analysis as of

Brand Music Industry Trademark Registration

Seyfarth Shaw LLP

Taylor Swift’s Trademark Era: How The Life of a Showgirl Reinforces Her IP Empire

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Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl, Swift once again demonstrated how to blend creative storytelling...more

Morris, Manning & Martin, LLP

… Ready for It? A Lesson on Intent-to-Use Trademark Filings Inspired by Taylor Swift

Taylor Swift’s upcoming trademark deadline has sparked speculation that she is gearing up to release Reputation (Taylor’s Version). In February 2021, Swift’s legal team filed an intent-to-use (ITU) trademark application for...more

Seyfarth Shaw LLP

What’s in a (Band) Name? Why Bands Need Trademark Registrations

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We’ve moved into winter and that means many bands and artists are taking a breather after summer and fall tours. Some seemed to go on for eras. For me, that means waiting a few months to catch some favorite acts. But I’ve got...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - February 2024

Thank you for reading the February 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the advertising rights of luxury resellers and important updates to the Warner Chappell Music v. Nealy...more

Arnall Golden Gregory LLP

Jam Brands: Why Bands Should File for Federal Trademark Registration

Consumers do not associate the names Phish, Grateful Dead, and Moon Taxi with an animal, a scary movie, and a spaceship. Instead, these names likely recall the bands’ popular songs, albums, and memorable concerts....more

Dickinson Wright

Brandmarking: Taylor Swift’s Excellent Brandmarking Adventure - March 2015 - Volume 4, Number 2

Dickinson Wright on

Taylor Swift’s Excellent Brandmarking Adventure - Making a splash is more or less what pop stars and other celebrities do for a living. But not many of them do it by applying for federal trademark registrations....more

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