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Brand › Rebranding › Trademarks

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

Farella Braun + Martel LLP on

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Dorsey & Whitney LLP

When is Rebranding a $4 Billion Mistake? Time Will Tell With Twitter’s Decline

Dorsey & Whitney LLP on

The small blue bird adorning nearly every company’s social media section. The verbiage “tweet” and “retweet” working their way into the fabric of modern language. The creation of character-limited, short-form posts as a new...more

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

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It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Faegre Drinker Biddle & Reath LLP

Rebranding Roadmap – A Checklist for Changing Brand Names and Company Names

Faegre Drinker Biddle & Reath LLP on

So you’re thinking about changing your company name, brand, or both.  We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more

International Lawyers Network

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

International Lawyers Network on

The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

Fenwick & West LLP

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

Ward and Smith, P.A.

Tranquil Beaches and Simple Trademarks … and the Dangers Swirling Below

Ward and Smith, P.A. on

Trademark clearance and registration—sounds like an additional legal expense, right? Unfortunately, this potential cost is the reason many individuals and businesses forgo the trademark clearance and registration process...more

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