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Copo Strategies + Law Firm Editorial Service

Want to use a positioning cheat code? Try "early bird" thought leadership.

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. == Learn more...more

Firesign | Enlightened Legal Marketing

Want A Great Brand? You Don’t Get To Be Batman

Firesign | Enlightened Legal Marketing on

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

International Lawyers Network on

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

Firesign | Enlightened Legal Marketing

Should Your Legal Brand Be Tough or Tender?

Firesign | Enlightened Legal Marketing on

Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more

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