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Brand › Reputation Management › Social Media

Bennett Jones LLP

Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

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Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more

Kohrman Jackson & Krantz LLP

Beyond Money: The Rise of Branding as the Ultimate Asset

Kohrman Jackson & Krantz LLP on

Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a...more

Faegre Drinker Biddle & Reath LLP

Connecting with Digital Natives through Brand Protection

Faegre Drinker Biddle & Reath LLP on

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and...more

Morgan Lewis - Tech & Sourcing

Common Issues in Sponsorship Agreements – Part 2: Maximizing Value While Protecting Your Brand

Morgan Lewis - Tech & Sourcing on

Last week, we started to take a look at key issues sponsors should be mindful of when entering into a sponsorship agreement, particularly for sponsorship of a team, event, venue, individual influencer or player, or similar...more

Mitratech Holdings, Inc

Leveraging Social Media for Recruitment Strategies

Mitratech Holdings, Inc on

Now is the time to be leveraging social media for your recruitment strategies. 73% of millennials found their last job on a social network (HR Network). Social media is a great outlet to showcase your company’s culture and...more

Hogan Lovells

Practical Pointers: Social Media Guidelines for Public Officials (and the People who Advise Them)

Hogan Lovells on

Social media has transformed the ways legislators and their staff interact with constituents. Through social media platforms, our elected officials share insights into the legislative process, communicate with constituents,...more

Mitratech Holdings, Inc

Reputational Damage: 3 Worst Cases & 11 Next Steps for Protecting Your Brand & Company

Mitratech Holdings, Inc on

When it comes to the potential risks that can impact a business, the risk of reputational damage ranks at or near the very top of the list. In a recent study by Deloitte and Forbes Insights, 300 executives (C-suite and board...more

Akin Gump Strauss Hauer & Feld LLP

Top Tips for Reviewing Your Social Media Profile

Akin Gump Strauss Hauer & Feld LLP on

Fifty-six percent of law school admissions officers say they look at an applicant’s social media profile to learn more about them, according to a survey by Kaplan Test Prep of 117 law schools. Ninety-one percent of law...more

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