Business Development, Advertising

How to Unleash the Power of Segmentation

IMS Legal Strategies on 8/5/2025

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

14 Tips for Writing The Perfect Attorney Website Bio

Good2bSocial on 7/23/2025

Your professional bio is more than a formality—it’s often the first impression you leave with potential clients. When someone hires an attorney, they’re not just choosing a service; they’re placing their trust in someone they...more

The Top 10 Legal Risks Impacting the Value of a Retail Brand

Troutman Pepper Locke on 7/15/2025

Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more

LinkedIn Video Ad Conversion Rates Are Higher Than Ever: How Can Your Law Firm Take Advantage?

Good2bSocial on 7/3/2025

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on...more

Google Updates LSA Verification for Legal Services: July 25th Deadline Fast Approaching!

Good2bSocial on 6/6/2025

Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more

16 LinkedIn Marketing Best Practices for Law Firms

Good2bSocial on 6/4/2025

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms

Legal Internet Solutions Inc. on 5/19/2025

For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more

My Fashion (Legal) Odyssey: Part 5 Why Fashion Brands and Companies Succeed and Why They Fail

Davidoff Hutcher & Citron LLP on 4/8/2025

Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my unsuccessful efforts to convince the Sergio Valente jeans company to reach out to the then...more

Why Lawyers Hate Marketing — and What Marketers Can Do About It

Legal Internet Solutions Inc. on 3/31/2025

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

Good2bSocial on 3/6/2025

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

[Event] 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics and Personal Care Products - March 27th - 28th, New York,...

American Conference Institute (ACI) on 2/27/2025

Attend ACI’s 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics and Personal Care Products to stay ahead of the latest environmental and sustainability developments impacting cosmetics and personal care products...more

Unlocking Creativity

Integreon on 1/23/2025

Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Trends Shaping the Legal Marketing Industry in 2025

Good2bSocial on 1/7/2025

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more

The Marketing Rule of 7 and Your Law Practice

Omnizant on 11/19/2024

Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

Good2bSocial on 10/30/2024

After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

Want A Great Brand? You Don’t Get To Be Batman

Firesign | Enlightened Legal Marketing on 9/26/2024

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Key Considerations and Best Practices in Logo Design for Law Firms + Checklist

Legal Internet Solutions Inc. on 9/24/2024

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more

Last Call for Delaware Applications: Some tips for Applicants

Foley Hoag LLP - Cannabis and the Law on 9/12/2024

License hunters may have whiplash with state application processes in Kentucky, Minnesota, and Ohio (10(b) licenses) barely in the rearview mirror, but Delaware’s new license application deadline is fast approaching....more

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

Good2bSocial on 8/27/2024

LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

Good2bSocial on 8/22/2024

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

This is the Headline

Integreon on 7/16/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Boost Your Law Firm’s Local Visibility with Google Local Services Ads on Google Maps

Good2bSocial on 6/25/2024

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract...more

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

Good2bSocial on 6/21/2024

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

The Latest LinkedIn Updates Every Law Firm Needs to Know

Good2bSocial on 6/4/2024

Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

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