News & Analysis as of August 11, 2025

Data Collection

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How to Unleash the Power of Segmentation

IMS Legal Strategies on 8/5/2025

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was actually largely male. While...more

7 Digital Marketing Skills Needed by Legal Marketers Today

Good2bSocial on 7/5/2022

How can law firm marketers future-proof their marketing skills? What makes a great law firm marketer? Legal marketing is an ever-changing field, so it’s of the utmost importance that legal marketers ensure their skill set is...more

Shoptalk 2019 - The Transformation of Retail on Full Display

Akin Gump Strauss Hauer & Feld LLP on 3/8/2019

“I sleep like a baby . . . I wake up every two hours crying.” - Jim Donald, President & CEO of Albertsons when interviewed at Shoptalk about how he deals with the pace of certain competitors. “The industry is in such a sea...more

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Business Development › Advertising › Data Collection

How to Unleash the Power of Segmentation

7 Digital Marketing Skills Needed by Legal Marketers Today

Shoptalk 2019 - The Transformation of Retail on Full Display

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