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Business Development › Advertising › Law Firm Partners

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Legal Internet Solutions Inc.

Why Lawyers Hate Marketing — and What Marketers Can Do About It

Legal Internet Solutions Inc. on

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Great Jakes Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

Great Jakes Marketing on

Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

Stange Law Firm, PC

Have you made the move to smart bidding?

Stange Law Firm, PC on

Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google....more

JD Supra Perspectives

Soup to Nuts Webinars: Strategy, Production & Follow Up

JD Supra Perspectives on

Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more

Nancy Myrland - Myrland Marketing & Social...

How Lawyers Can Stand Out Among Competitors

Nancy Myrland - Myrland Marketing & Social... on

How are lawyers supposed to get noticed in a very busy and crowded world full of competitors and their content? As much as you wish journalists, bloggers, colleagues, and others would think of you when they are writing about...more

Stange Law Firm, PC

The law firm fallacy that advertising is impossible without deep pockets

Stange Law Firm, PC on

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have....more

Stange Law Firm, PC

Do you have protection from fraudulent clicks?

Stange Law Firm, PC on

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

Great Jakes Marketing on

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

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