News & Analysis as of August 11, 2025

Pay-Per-Click

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

Good2bSocial on 3/6/2025

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on 9/26/2024

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Branded PPC Campaigns for Your Law Firm

Omnizant on 12/6/2023

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend—if you do it under the...more

10 Ways To Improve Your Law Firm PPC Campaign

Good2bSocial on 6/14/2023

Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more

7 Best SEO Tools for the In-House Law Firm SEO Professional

9Sail on 1/23/2023

If you are an in-house legal digital marketer or search engine optimization (SEO) manager for a law firm, you know how much work it can be managing SEO strategy for just one client. Well, at 9Sail, we manage SEO for several...more

Lead Generation for Lawyers: The Best Campaigns for Every Channel

Good2bSocial on 10/4/2022

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on 9/20/2022

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

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