News & Analysis as of August 16, 2025

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

The Importance of Client Testimonials for Law Firms

Good2bSocial on 4/9/2025

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more

Content is how B2B lawyers get in the “build your book of business” game

Copo Strategies + Law Firm Editorial Service on 8/4/2022

We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more

How to Engage B2B Decision Makers with Legal Marketing

Good2bSocial on 7/7/2022

If you provide services to B2B clients, then you need to reach the C-Suite. Decision-makers within companies follow a much different process than individuals. They must consider their organization’s budget, strategy, and...more

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Business Development › B2B Organizations › Social Media

The Importance of Client Testimonials for Law Firms

Content is how B2B lawyers get in the “build your book of business” game

How to Engage B2B Decision Makers with Legal Marketing

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