Business Development, Business of Law

AI Agents in Action: How Digital Colleagues Are Changing the Way We Work - On Record PR
Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177
Building Your Future at Holland & Knight: Willie Phillips' Transition from Public Sector to Partner
Want to use a positioning cheat code? Try "early bird" thought leadership.
Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers
Innovation in Compliance: Mastering Communication: Insights from Dr. Dennis Cummins on Speaking and Selling without Selling
Thought leadership boils down to just these two words
[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts
Money-Saving Licensing Tips for Startups
Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech - Passle's CMO Series REPRESENTS Podcast
Project Catalyst an Economic Development Video Podcast | Episode 16: Powering Alabama’s Economic Progress with Leigh Davis of Alabama Power Company
Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176
You should be talking about philosophies—not just tactics—in your thought leadership
Sunday Book Review: July 20, 2025, The Best Books on Business Edition
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
Daily Compliance News: July 14, 2025, The Secret Business Sauce-Reading Edition
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
The Authenticity Advantage: How Runbin Dong’s Scale Social AI Helps Small Businesses Shine

Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177

Passle on 8/12/2025

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more

Your Law Career Is a House of Cards Without a Book of Business

Best Era on 7/9/2025

Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more

Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

JD Supra Perspectives on 7/2/2025

Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

JD Supra Perspectives on 6/27/2025

If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

JD Supra Perspectives on 6/20/2025

The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

11 Hurdles Facing Corporate Law Firms in 2025

JD Supra Perspectives on 6/20/2025

John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on 6/18/2025

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on 6/12/2025

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

How I Transitioned My $6M Practice to Younger Partners

JD Supra Perspectives on 6/3/2025

In his final two years of practice, attorney David Wood spent hundreds of hours migrating his $6 million book of business to younger partners. Here he explains how...more

[Ongoing Program] The Way to Your Own Law Firm - Session 3: Money - May 14th, 7:00 pm ET

Best Era on 4/30/2025

Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more

[Ongoing Program] The Way to Your Own Law Firm - Session 2: Acquiring Clients - May 7th, 7:00 pm ET

Best Era on 4/23/2025

[Ongoing Program] The Way to Your Own Law Firm - Session 1: Nuts & Bolts - April 23rd, 7:00 pm ET

Best Era on 4/9/2025

The Legal CMBDO: Bridging the Marketing/Business Development Divide

JD Supra Perspectives on 3/20/2025

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

Will Law Firm Marketing Change Under the Trump Administration?

Stefanie Marrone Consulting on 2/14/2025

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence

Passle on 11/20/2024

This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more

Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard

The Market Leaders Podcast on 9/25/2024

In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on 9/18/2024

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on 8/8/2024

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

JD Supra Perspectives on 7/12/2024

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

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