News & Analysis as of August 18, 2025

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Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177

Passle on 8/12/2025

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation. In this episode,...more

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on 6/18/2025

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

Mintz on 6/12/2025

Recently, I was invited to a “fireside chat” with Matt Dixon by the executive intelligence firm Equilar....more

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Business Development › Business of Law › Marketing

Guy Alvarez on AI & Legal Marketing: Where Are We and What Comes Next? - Passle's CMO Series EP177

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Small Gestures, Big Impact: Rethinking How We Show Up for Clients

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