News & Analysis as of August 13, 2025

Corporate Branding

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Future-Proofing Your Brand During Expansion

Offit Kurman on 8/11/2025

Expanding a brand into a new category can be an exciting time. It can also be one of the riskiest moves a brand can make. Branding is more than logos or ad campaigns. It’s about identity, voice, values, and the emotional...more

Trademarks: Essential Protection for Smaller Companies

Mandelbaum Barrett PC on 10/3/2024

Trademarks play a crucial role in safeguarding the interests of smaller companies, Todd M. Nosher and Lucian C. Chen shed light on this vital topic in their latest video, emphasizing the importance of early trademark...more

9 Steps to Developing a Comprehensive Digital Marketing Strategy

Legal Internet Solutions Inc. on 12/28/2021

Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more

Branding vs. Positioning: What Is The Difference and Do You Need Both?

Nancy Myrland - Myrland Marketing & Social... on 8/12/2021

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself in the marketplace, or...more

[Webinar] COVID-19 Comeback Convention - December 3rd, 8:30 am - 11:00 am ET

Williams Mullen on 11/18/2020

Insights and Ideas to Expedite Your Business Recovery in 2021 - Join us for the COVID-19 Comeback Convention, a virtual convention comprised of brief presentations tailored to meet the needs of senior executives and...more

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