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Business Development › C-Suite Executives › Content Strategy

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
JD Supra Perspectives

What General Counsel DON'T Want From Your Firm's Thought Leadership

JD Supra Perspectives on

LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

Firesign | Enlightened Legal Marketing

Why Clients Hate Your Content

Firesign | Enlightened Legal Marketing on

Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more

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